Sketched perspective of proposed Assembly Square

Click below to watch a short clip from our 3D model of the proposals.

These initial designs have been formulated in close dialogue with city planners and other stakeholders, and will be submitted as a full planning application this autumn. Our initial plans have also been shaped with input from investors, operators and hotel chains, ensuring the development is aligned to market expectations. This makes delivery easier

Once planning approval is granted, we would expect the hotel on
Royal Avenue to be the first part of the development to be delivered,
as negotiations with an operator are at an advanced stage, as an
operator is in place. We anticipate this happening in winter 2027, with
the rest of the development being developed over the next 4-5 years.
Delivery does require the support of the public sector – working
in partnership – to deliver Writers’ Square and the wider public
realm opportunities.